Roll-your-own tobacco, sometimes referred to as hand-rolling tobacco or fine cut tobacco, is almost certainly the oldest form of smoking, pre-dating the use of the earliest pipes.
Many tobacco manufacturers shifted towards the production of cigarettes as they grew in popularity, and roll your own tobacco became the choice of cost-conscious smokers, or people who enjoyed the process of making their own cigarettes.
In recent years, the roll your own market has started to grow again elsewhere. Much of this growth is based on value for money and the fact that the ritual of rolling your own has become simpler with the arrival of easy to use cigarette rolling machines. Many varieties of tobacco, including Burley, Virginia, and Oriental, are used to produce the blends in British American Tobacco’s hand-rolling and pipe tobaccos.