British American Tobacco New Zealand transitioned to Reduced Fire Risk compliant cigarettes in 2010.
The intention of the Reduced Fire Risk regulation is to reduce the fire risk from carelessly handled cigarettes, and in particular to reduce the risk of death from fires. It is important for consumers to understand that there is no such thing as a ‘fire safe’ cigarette and cigarettes should never be left unattended.
New Zealand has adopted a Reduced Fire Risk Standard which aligns with Australia’s Reduced Fire Risk regulations. Reduced Fire Risk regulations are a global trend with many countries adopting this type of regulation. The majority of the American states are compliant, as well as Canada. Finland and South Africa are also currently in the process of implementing Reduced Fire Risk product into their markets. Europe regulation came into effect in November 2011.
For more information, please call 0800 11 30 11.