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E-cigarette regulation

We believe e-cigarettes should not be regulated in the same way as cigarettes.


Instead, regulations should reflect the growing acceptance among many health professionals that nicotine products such as e-cigarettes have huge potential to improve public health by helping people to cut down or quit smoking.

We support a regulatory approach that puts consumer safety and product quality first, while also allowing appropriate levels of innovation, distribution and marketing to encourage growth.  We believe that e-cigarettes should never be designed or marketed to appeal to children and all sales should be restricted to over 18s.

Visit the British American Tobacco Group website for more information about e-cigarettes  and e-cigarette regulation .